Privacy policy

Last updated: 20 October 2026.

Who we are

Tendsmith is operated by Sam Clarkson, 15 Birch Close, Oughtibridge, Sheffield, S35 0BX, United Kingdom. Contact: hello@tendsmith.com.

What we collect

Email enquiries: we receive your email address, name and any other information you choose to include, such as your company, the work you would like automated and the tools you use. We use this information to respond, discuss your requirements and arrange a discovery call. You can also send these details through the enquiry form, hosted on forms.tendsmith.com. We use form responses to prepare for your discovery call and manage your enquiry.

Analytics: if you allow Statistics cookies, we use Google Analytics 4 to measure page visits and interactions. The analytics tag is configured to remain blocked without that consent.

Consent and tag management: we use Cookiebot by Usercentrics to collect and remember your cookie preferences, and Google Tag Manager to load Cookiebot and manage website tags. These services contact their providers when the page loads to manage consent and tags. You can change your choices using Cookie settings in the footer. See our cookie policy for more details.

Hosting: this site is served by Cloudflare, which processes technical data such as IP address to deliver and secure the site. Fonts are served from our own domain.

Why we use it

To respond to enquiries, to run and improve the site, and to keep it secure. Our legal bases are your consent (analytics), our legitimate interests (replying to business enquiries, security) and steps taken at your request before a contract.

Sharing and retention

We share data only with the providers above and others needed to run our business, where needed to provide those services. Email correspondence is handled through Google Workspace. We keep enquiry information only for as long as it is needed to respond, consider possible work and manage any resulting business relationship. We review whether it is still needed and delete or anonymise it when it is no longer necessary. When deciding how long to keep it, we consider whether discussions are ongoing, the nature of the enquiry and any legal, accounting or dispute-related obligations. Some records may need to be kept longer to meet those obligations.

Your rights

You can ask to access, correct, delete or restrict your data, object to its use, or withdraw consent at any time. Contact hello@tendsmith.com. You can also complain to your data protection authority, such as the ICO in the UK.

Regional price display

Cloudflare uses the approximate country associated with your connection to suggest a pricing currency. We do not request your precise location. Prices are fixed for each supported currency. The currency is selected from the approximate connection country, with USD used when the country is unavailable or unsupported. We do not store a currency preference in your browser or use this feature for analytics or advertising.

Changes

We will update this page if how we handle data changes.